I thought this was kind of clever:
Chiropractors (and many other complementary and alternative medicine professionals, for that matter) have a lot in common with digital marketers.
Not quite two peas in a pod...but bear with me.
Both can struggle in the face of suspicion, and sometimes even stigmatization.
They often face much resistance trying to prove their worth despite their skeptics.
In both fields, a skilled practitioner can do wonders. And a hack can do irreparable harm.
While positive results may take time, they can ultimately be life-changing for the client.
And yet, when compared to their more mainstream contemporaries, they're considered to be something akin to fluky upstarts.
Allopathic practitioners and traditional marketers seem to enjoy the benefit of the doubt more often - even when their methods don’t yield similar levels of success.
As a digital marketer, this can be frustrating at times.
A skillful digital marketing expert isn’t simply a technician who tweaks a few issues affecting a website. Instead, they identify problems, develop strategic action-plans, and utilize systems to get at the root cause of a problem.
As a chiropractor, I can only assume you're similarly frustrated.
After all, a skillful chiropractor isn’t simply a technician who tweaks a few issues affecting a spine. Instead, they identify problems, develop strategic action-plans, and utilize systems to get at the root cause of a problem.
See what I did there?
At epione media, we get it.
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A chiropractor isn’t just someone who simply “adjusts.” Manipulations don’t make a chiropractor. Tools and techniques are useful, but it’s the analysis and application of knowledge that ultimately gets results.
Similarly, digital marketing isn’t just about driving leads with Facebook Ads. And it’s not just about creating back-links to a homepage. Maybe ten years ago these things could stand on their own. Now, they are but a few of the techniques that can be used, in whole or in part, in a holistic digital marketing strategy.
Whether you’re down with these analogies or not, the fact is, any small business - chiropractic clinics included - needs to establish a solid digital marketing strategy as a foundation.
Everything and everyone is going digital.
Your next patient is online.
Marketing your practice absolutely needs to acknowledge this fact.
Because if you aren't where your audience is looking, you are not going to connect with them.
And if you don't connect with them, there's a good chance your competitors will.
DIGITAL MARKETING FOR CHIROPRACTIC
Digital marketing is the component of marketing that promotes products and services by utilizing the internet and digital media platforms.
Chiropractic digital marketing is for those chiropractic business owners who've committed to a marketing direction that focuses on connecting better with prospective patients by enhancing the visibility of their brand via digital media channels.
One of the most direct ways of increasing brand visibility is through search engine optimization (SEO).
Increased visibility in the search engines is the best way to be found by people using their phones, computers, and other internet-capable devices.
SEO isn’t all there is to digital marketing. But if you’ve got the SEO equation solved, the rest is gravy.
And yet, while many small business owners don’t hesitate establishing a digital marketing strategy, chiropractors seem to think that they’re a bit different.
Many chiropractors think there’s some other marketing strategy out there that is better suited to their specific needs.
They spend a great deal of time searching for the marketing strategy that they think is going to give them the edge.
Forums are riddled with questions like, what’s the best way to market a chiropractic business?
And the answers run the gamut.
Surely paying for a booth/tent at the next fall fair, trade show, or rib fest, is a good marketing strategy, right?
Maybe.
Possibly...
… Honestly, that's not really my thing - I haven't tested it so I really don't know.
But I do know that digital marketing for chiropractors can be really, really good.
And there ain't no booths or tents to be rented in this day and age anyway!
Our digital marketing philosophy is geared towards creating a steady stream of new patients.
We establish a digital marketing foundation that maximizes a brand’s search exposure.
This way, when someone searches for the services you provide, they find your business.
There’s no question that short-term marketing strategies such as one-off events like trade show booths or direct mailing campaigns have the potential to create new patient "surges" from time to time.
But they aren't going to create a steady flow of new patients.
And it’s very difficult to grow a business when you’re hoping for spurts and surges.
At the very least, think of these strategies as supplements to a digital marketing strategy.
EPIONE MEDIA DIGITAL MARKETING FOR CHIROPRACTORS
As mentioned above, epione media is all about driving a stream of new patients to your practice.
But we don’t just work with new or struggling chiropractic clinics.
You may consider yours to be a successful chiropractic business, but you also think there is room to grow.
That’s great. We work with anyone who wants to grow.
We've spent a long time lurking around the inter-webs looking at how chiropractic and CAM businesses perform from a digital marketing perspective.
It’s been quite underwhelming.
Which means, from a digital marketing perspective, there’s a whole lot of room to grow for any of our clients.
But be careful what you wish for!
We’ve had clients ask us if we can “turn it down” or “pause” because they can’t keep up with the increase in traffic.
We tell them they need to come up with better questions:
“What can I do to handle this increase in new business?”
Something like that.
We can only do so much.
Get us working for you. Grow your practice. Don’t delay any longer.
Contact epione media for a quote today!
Original post here: chiropractic and digital marketing – an analogy
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